MBA (Global)

MBA (Global) in Sales and Marketing

Every organization operates in a dynamic marketplace. Competition, consumers, technology and market forces are constantly redefining the businesses. Newer and unexpected challenges are cropping up. The only way companies can stay competitive is by continuously adjusting and adapting their customer approach to meet the changing scenario. Amongst all this, the responsibilities of sales and marketing people have increased manifold.

They now need to be proactive in assessing their target markets and consumer behavior, while adopting a more customer.

- oriented approach

This two-year program is aimed at individuals who are interested in pursuing a career in the fast-growth field of Sales and Marketing.

Program Objectives

The program aims at providing inputs to the students relevant to the field of Sales and Marketing.
To critically appraise a range of relevant theoretical business management concepts.
To demonstrate reasonable degree of proficiency in analyzing and interpreting information related to the various functional areas of Sales and Marketing management.
To develop inter-personal skills required for effective management and implementation of solutions to business problems.
To update the knowledge base related to various business domains and appreciate their significance.

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